Full-time BS in Communication, Advertising

Bachelor of Science in Communication, Advertising
(Full-time, Daytime Off-Campus Program)

Course Requirements • Program Delivery • Admissions • Location

Department of Communication, College of Fine and Applied Arts, Appalachian State University

The Department of Communication, within the College of Fine and Applied Arts, offers a number of programs in the field of communication. The concentration in Advertising is designed to prepare students for careers in advertising agencies, the media, marketing or in-house advertising departments of organizations, or non-profit or political communications. Students learn skills used in both creative and business aspects of the advertising profession. They take courses in copywriting for print and broadcast, print ad computer layout and design, broadcast production, media planning and sales, consumer behavior and strategic advertising campaign development, as well as communication courses in public speaking and persuasion. In addition, students learn about the history of advertising, laws and regulations affecting advertising, and social and ethical issues of advertising which affect society.

In cooperation with the Office of Extension and Distance Education, the Department of Communication makes the courses required to earn the BS degree in Communication, Advertising (with a minor in psychology) available at an off-campus site. The off-campus program blends transfer credit with Appalachian’s upper-division course work (i.e., courses typically taken in the junior and senior years) to provide local access to all courses required for the degree.

Freshman and Sophomore Courses to be Completed at a Community College: (or other accredited institution)
Appalachian's lower-division (freshman- and sophomore-level) course requirements are listed in the first column, and the current NC community college equivalent courses are shown as three-digit numbers in the second column. (Students transferring the NC Comprehensive Articulation Agreement core will automatically meet requirements marked with asterisks.) Other community college courses may be needed to complete certain lower-division program or elective requirements.

English 1000 & 1100*	6 sh; English composition/literature (ENG 111 and ENG 112, 113, 114, or 131)
Humanities courses*	12 sh; select courses from at least three academic areas, one must be a literature course and one must be a fine arts course. Literature: ENG 131, 132, 133, 134, 135, 231, 232, 233, 234, 235, 241, 242, 243, 251, 252, 253, 261, 262, 265, 266, 271, 272, 273, 274, 275; FRE 151; HUM 130; LAT 142, 232; REL 211, 212 Fine Arts: ART 111, 114, 115, 116, 117; DAN 110, 211+212; DRA 111, 112, 115, 124, 211, 212; HUM 140,145; MUS 110, 112, 113, 114, 210, 211, 212, 213 Other Humanities: ASL 211, 212; DRA 122, 126; FRE 211, 212; GER 211, 212; HUM 115, 120, 122, 123, 150, 160, 161, 211, 212, 220, 225, 240; ITA 211, 212; JPN 211, 212; LAT 141, 211, 212, 231; MAT 210; PHI 210, 215, 220, 221, 230, 240; POR 211, 212; REL 110, 111, 112, 221; RUS 211, 212; SPA 211, 212
Science*	8 sh; labs must be included (e.g., BIO 111/112 or CHE 151/152 or GEL 111/113 or PHY 151/152)
Mathematics*	4 sh; (Choose from MAT 140, 161, 162, 165, 171, 172, 175, 263, 271, or 272) A 1-sh lab should accompany the math course, if possible. The additional requirement of a statistics course (listed below) will further ensure that the math requirement is met.
Statistics	3-4 sh (Choose from: MAT 151 or 155)
History* (1101 & 1102)	6 sh; World History I & II (HIS 111/112 or 121/122)
Psychology 1200	3 sh; General Psychology (PSY 150)
Psychology 2402	3 sh; Social Psychology (PSY 237)
Other Psychology Course	3 sh; (choose from PSY 211, 234, 239, 241, 281, or 284)
Economics 2030	3 sh; Microeconomics (ECO 251)
Communication 1200	3 sh; Intro to Communication (COM 110)
Communication 2101	3 sh; Public Speaking (COM 231)
A minimum of 53 semester hours of transfer credit (applicable to the program) is required for entry to Appalachian's off-campus program in Communication, Advertising. Concurrent enrollment (i.e. taking courses through Appalachian and the community college during the same term) is allowed, but students are advised to enroll in no more than 15-16 total semester hours per academic semester and no more than 12 semester hours in summer term. Students must plan carefully in order to accomplish any pre-requisite courses within the appropriate time frame.

Off-Campus Program Delivery
The courses required for the BS degree in Communication, Advertising will be delivered to the designated off-campus site. Appalachian State University faculty will teach each course, and a combination of instructional strategies and course delivery systems may be employed. The modes of delivery may include: the instructor's being present at the site; web-based instruction; and/or live interactive two-way, audio-video sessions via the North Carolina Information Highway (NCIH) network. Generally, four to five courses will be provided each fall and spring semester, with each course scheduled to meet one day per week during daytime hours.

The duration of the Appalachian upper-division course cycle is two years. The courses in each program cycle will be offered only once, so a student must be prepared to take the courses as they are made available (or the student will need to await taking the course/s missed until the next cycle).

Application Process
The application for admission for each off-campus program is made available only at selected times. Please contact the Office of Extension and Distance Education for more details (call 800/355-4084 or submit the electronic request form). At this time, the application for admission should not be submitted via Appalachian's online form.

Admission to the University
Individuals seeking to enter this off-campus undergraduate program must present at least 53 semester hours of transferable work (applicable to this program) prior to entry. Transfer students are accepted based upon successful completion of college transferable credits. A cumulative grade point average of 2.0 (as calculated by Appalachian) on all transferable coursework taken within the two previous years is required to be admitted. All grades earned in transferable courses within the last two years, including repeated courses, are used in calculating the grade point average. (College course work taken in excess of two years ago will be considered for transfer, but the grades in this coursework are not used in determining the cumulative gpa for admission purposes.) Students less than 24 years of age who have not completed the high school Minimum Course Requirements (MCR) must present one of the following:

NC Community College CAA core
AA or AS degree
6 semester hours of transferable courses in each of the following areas: English, mathematics, social science, and science (Additionally, individuals graduating from high school in 2004 or later must present an additional 6 semester hours in a foreign language.)

Location of Program
Catawba County
Fall 2008 -- Full-time, daytime program leading to the Bachelor of Science in Communication, Advertising is proposed to begin at the Hickory Metro Higher Education Center.
(Additional opportunities for entering new cycles of this program are planned for each fall term thereafter.)

To make a request of the Office of Extension and Distance Education
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